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Referral program: An elegant solution for recruitment

Revamp your recruitment strategy with referral programs! Boost employee dedication, create a positive corporate culture, and save on hiring costs.

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Your headhunters are constantly in the field, HR is running at full speed, job portals are swallowing up your money, and the result: only a few new employees with a low level of dedication. Sadly, there is still no magic solution for recruitment. However, you can dust off the seemingly oldest and most common channel - recommendations; or rather, referral programs as they are more often referred to these days. Dress it up with a modern coat and it can bring you up to half of a new company’s crew with a little extra in the pocket.

Why have a referral program

  • Your employees know the company well, so they naturally select candidates who fit in and stay longer.
  • A referral program allows you to address even those who are not actively looking for work at the moment.
  • Your employees become brand ambassadors.
  • The team is formed from the “bottom-up” as the employees participate in the creation of their own team which helps create a positive corporate culture.

Five steps to set up a referral program correctly

Offer a meaningful reward

Don’t just rely on financial bonuses. Find out if your employees would like an extra day off or a voucher for a specific activity. Don’t skimp on rewards; it pays off when compared to traditional recruitment channels.

Communicate, inform and update on all fronts

Regularly remind employees of the possibility of referrals and make descriptions of new positions freely available. Inform them in a timely and open manner about what the situation is with their candidates.

Make the program user-friendly

Set the conditions for receiving the reward as simply, clearly, and not too strictly as possible. Actively communicate and organize an informal recruitment meeting where candidates can meet the team, for example.

Praise, appreciate, and say thank you

Let those who bring in new recruits know, officially and publicly, that you appreciate their help. You could even award medals or badges for the highest number of recommendations. OnSinch's Hiring Referral System can help streamline this process.

Use the digital age to your advantage

Integrate a Referral Program into your social media and internal systems where you can easily share and monitor offers, communicate directly with employees, and give rewards quickly. The Worker Portal provided by OnSinch is an excellent tool for facilitating communication and managing the referral program effectively.

FAQs

How can I motivate my employees to participate in the referral program?

By offering meaningful rewards and recognizing their efforts publicly, you can create a positive atmosphere and motivate your employees to participate actively. Ensuring that the program is user-friendly and well-communicated will also encourage them to get involved.

How can I ensure that referred candidates are a good fit for my company?

Since your employees know your company's culture and requirements well, they are more likely to refer candidates who would fit in and contribute positively to the team. Additionally, you can organize informal recruitment meetings for candidates to meet the team and get a better understanding of your company's values and expectations.

Can I customize the referral program to suit my company's unique needs?

Yes, you can tailor the referral program to align with your company's specific requirements, such as offering different types of rewards or integrating it into your existing internal systems. OnSinch's Hiring Referral System and Worker Portal can be used to help you create a customized referral program that meets your needs.

How can I ensure that the referral process is transparent and fair?

By communicating openly with your employees about the referral program's rules, conditions, and updates, you can create a transparent and fair process. The use of digital tools, like OnSinch's Worker Portal, can help you monitor offers, communicate with employees, and manage rewards efficiently.

How can a referral program help improve my company's overall recruitment strategy?

A well-implemented referral program can address passive job seekers, reduce recruitment costs, and improve employee retention rates. It also helps instill a positive corporate culture by involving employees in the hiring process, making them feel valued and included in shaping the team.

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